Atlantic Canada will benefit from LGBT+ market readiness training to help the tourism sector recover and attract visitors to the region

The Government of Canada continues to support the tourism sector for a strong recovery and future growth.

July 15, 2022 · Charlottetown, Prince Edward Island · Atlantic Canada Opportunities Agency (ACOA)

Canada has much to offer visitors: breathtaking landscapes and wide open spaces; diverse and inclusive experiences; and welcoming people from coast to coast to coast who provide outstanding service. Combined with a strong focus on health and safety and high COVID-19 vaccination rates, Canada is among the most alluring and smartest destination choices.

The pandemic has had an undeniable impact on Canada’s tourism sector. The Government of Canada continues to help tourism businesses recover and position the industry for strong future growth.

Today, Sean Casey, Member of Parliament for Charlottetown, announced an investment of $341,804 through the Tourism Relief Fund (TRF) to support Canada’s LGBT+ Chamber of Commerce (CGLCC) in Atlantic Canada. The announcement was made on behalf of the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA.

This support will allow the CGLCC to deliver an LGBT+ Tourism Market Readiness Program. Inclusion training, market information sessions, destination audits, business accreditations, and other resources will be offered to prepare tourism operators across Atlantic Canada to better serve the LGBT+ travel market. The initiatve will help make the region more welcoming for all, creating an inclusive and prosperous tourism industry.

Launched in July 2021, the Tourism Relief Fund (TRF) was created to help organizations and businesses in the tourism sector adapt their operations to meet public health requirements, offer innovative products and services to visitors and prepare to welcome back travellers. The TRF is administered by Canada’s regional development agencies (RDAs) and Innovation, Science and Economic Development Canada (ISED).

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