Women’s soccer players kicking off national championship at Cape Breton University

Nova Scotia gaining additional exposure as a sports tourism destination

November 17, 2021 · Sydney, Nova Scotia · Atlantic Canada Opportunities Agency (ACOA)

Atlantic Canada’s tourism industry is vital to the region and hosting national sporting events can generate significant economic benefits by attracting visitors outside the traditional tourism season. That is why the Government of Canada is investing to help Cape Breton University in Sydney to host the U Sports Women’s Soccer Nationals from November 18-21, 2021.

Federal government supports diversifying tourism markets  

Today, Mike Kelloway, Member of Parliament for Cape Breton-Canso, announced a non-repayable contribution of $40,000 to Cape Breton University. The announcement was made on behalf of the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA).

This contribution will assist the host venue with marketing, promotion and photography, facility rentals and rental fees, bussing services, and officials’ fees, accommodations and transportation. It will also allow Cape Breton University to build on its growing reputation for hosting major amateur sporting events. The event will have the added benefit of increasing visitation and spending in Cape Breton in the fall shoulder season, providing a welcome boost to the region’s economy.

Today’s announcement further demonstrates the Government of Canada’s commitment to drive economic growth in the region by capitalizing on emerging opportunities to deliver world-class tourism experiences.

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